Branding is the art of differentiation.

Bring your swag to the next level and make your brand stand out.

Make a statement with your swag

The days of plain T-shirts and hoodies with logos are over.

The average blockchain-centered conference has between 15 and 30 booths in their sponsorship packages, and between 2,000 and 6,000 attendants. A large conference, such as ETHDenver, invites over 10,000 attendants and 140 sponsors every year.

Faced with an exhausting selection of free apparel to bring home, web3 people choose two types of swag:
1. Swag from projects they are very loyal to
2. Creative swag worth posting on twitter and wearing outside of the crypto world

Original and creative design is a proven way to strengthen your brand and make it a memorable experience for the attendants. It’ the swag that states: This is my personality and style.

So give your community and partners something that makes them feel special, something original, creative, funny, and worth sharing. Make a statement. Stand out.

The roadmap for great swag:

  1. Defining the culture, context and purpose
    When, where and why do we need this design for? Who is it for? What are we trying to achieve with it? (Eg. Strengthen partner relationships; Attract talent; etc.)

  2. Defining the message
    What statement do we want to make with this design? (Eg. Announcing a major new integration, Cross-partnership swag; Rebranding statement; etc.)

  3. Selecting the key design elements
    We will use brand guidelines, analyze trends and gather inspiration from the outside to determine what fits your brand and what doesn’t.

  4. Sketching & design
    I will provide a sketch for review, and create the design based on the sketch feedback to make sure it meets your expectations.

My approach

I believe the best KPI for good branding is making people feel good about being a part of your movement. It’s when they proudly wear your apparel, grab a couple more pieces for their friends and family, and share it on their socials for the world to see. Besides shared values, your community is united by culture. So my approach is always starting with the question: What is your culture like?